This isn’t exactly a tip of any kind, just some information to share. I read recently that Google searches are costly to the environment. Here’s a paragraph taken from the above titled news article:

While millions of people tap into Google without a thought for the environment, a typical search generates about 7g of CO2. Boiling a kettle generates about 15g.

This stems from the belief that Google uses very high energy consumption to keep its servers in a state of high performance at all times. The more we use Google’s search engine, the more Google needs to upkeep its performance to meet our demands.

But then again I believe it’s not just Google that needs high power consumption to run its business effectively. Many other companies do, it’s just that they are probably not as high key and talked about as Google.

So whatever it is, I do think that we should give Google a break.

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Did you know that an online search can affect the environment?

If you own a website, whether it’s a corporate one or a personal blog or an online store, you would know that search engine optimization (SEO) is the key to achieving good organic traffic to your site. Whilst SEO is on everyone’s lips, not everyone knows how best to implement it. If you are keen in learning more, then the upcoming Search Marketing Conference happening on 8 November 2008 would probably interest you.

It’s the first of such a conference to be held in the country and will be conducted by international speakers as well as a Google expert. What you can expect to gain from this conference are as follows:

• Learn from international experts with sound and proven expertise in this area
• Gain an in-depth understanding of SEO, Pay Per Click and how to track conversions
• Live dialogues and Q&A sessions with international industry experts
• How you can get started and see some real results, as well as what you can expect from search marketing
• Avoid costly mistakes by going on trial and error SEO

This full day conference will be held at Berjaya Times Square Hotel & Convention Center from 9am to 5pm. Coffee breaks and lunch will be provided. There’s also a free gift of Google Ad vouchers worth RM100. Seats for this conference cost RM880, but an early bird sign up before October 31 will save you RM200.

This conference is brought to you by Significant Ranking and its partners. To learn more or to book a seat, contact conference2008@significantranking.com or call 03-2116 5605.

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Malaysia’s 1st Search Marketing Conference happening next month